It's On Us

Our Team

Tracey E. Vitchers

Executive Director


Tracey E. Vitchers is a non-profit executive and nationally recognized expert on sexual violence prevention and survivor advocacy.

Tracey currently serves as the Executive Director of It’s On Us, a nonprofit founded in 2014 as an initiative of the Obama-Biden Administration to combat campus sexual assault through peer-to-peer prevention education programs and activating the largest student organizing program of its kind. It’s On Us is the only national sexual assault prevention nonprofit in the United States to combine grassroots organizing and prevention education with large-scale culture change campaigns through partnerships with creative agencies, influencers, PR and communications firms, and media. Tracey joined It’s On Us in November of 2017 following its transition out of the White House to Civic Nation.

Tracey is a currently an active member of the Advisory Boards of Culture Of Respect, The Every Voice Coalition, and SafeBAE.

Tracey previously served on the Governing Boards of End Rape On Campus, Safe Haven of Pike County, and SAFER. She also previously organized with Know Your IX.

Tracey was named 2014 Women’s Media Center Progressive Women’s Voices Fellow in September 2014.

In May 2011 Tracey founded the national youth service-learning program The 9/12 Generation Project and acted as Director until the fall of 2013.

Tracey holds a BA from Williams College in Women’s & Gender Studies and English Literature and a MA from Utrecht University in Comparative Women’s Studies in Culture & Politics. 



Director of Research & Program Development

She/Her/Hers & They/Them/Theirs

Dr. M. Colleen McDaniel is the Director of Research and Program Development at It’s On Us. Colleen has conducted and published original, psychological research on young men’s sexual aggression perpetration and Cultural Betrayal Trauma Theory. Colleen is passionate about utilizing data, evaluation/assessment, and research to strengthen and optimize violence prevention efforts!

Colleen earned their B.A. in Psychology and Women’s/Gender Studies from University of Dayton in Ohio, where she was named one of the 2023 Ten Under Ten (years since graduating) Alumni. She earned her MA and PhD in Social Psychology with a Minor in Statistics from Wayne State University in Detroit, MI.

Colleen is an award winning feminist and anti-sexual violence activist. They started their journey in prevention as an early member of the Peers Advocating for Violence Education at University of Dayton. In graduate school, she organized for graduate worker’s rights, anti-sexual harassment policies, and Title IX reform at the local and state level with the Graduate Employee’s Organizing Committee, AFT #6123.

Colleen has conducted statewide prevention education evaluation projects in Ohio and launched three county-wide violence prevention initiatives in Loudoun County, VA.

Colleen is an active member of the Alliance for Survivor Choice in Reporting Policies and the Activism Caucus of the Association of Women in Psychology.

Although Colleen is a Midwesterner at heart, they are based in the Northern Virginia/DC area.


Director of Campus Organizing & Training


Blake Kitterman is the Director of Campus Organizing & Training at It’s On Us, a role in which he is privileged to engage with local and regional organizers to work towards broad-scale changes in the movement to prevent campus sexual violence.

Blake’s portfolio of organizing work includes training with the Obama-era nonprofit Organizing for Action and End Rape On Campus, where he most recently served as a member of the Speaker Series. As a young political operative, Blake has served in various party positions, including the Executive Vice President of the TN Young Democrats, the Southern Regional Director of the Young Democrats of America LGBTQ+ Caucus, and a Delegate to the 2016 Democratic National Convention. Blake’s TEDx speech, Me Too, Now What?, navigates queer discrimination in criminal justice systems and the barriers that exist for LGBTQ+ assault survivors in the South. Additionally, Blake has been spotlighted in public campaign initiatives with the National Center for Lesbian Rights and GLAAD in opposing the nomination of Supreme Court Justice Brett Kavanaugh.

Based in the Volunteer State, Blake earned his B.S. in Political Science & Public Service at the University of Tennessee at Chattanooga. Presently, Blake lives in Chattanooga, TN with his hedgehog, Regina Pork Chop, and is a certified scuba diver.


Associate Director of Men’s Engagement & Special Projects


Kyle Richard is the Associate Director of Men’s Engagement and Special Projects for It’s On Us. He is an advocate & national speaker for sexual violence prevention in sports.

He has been recognized by It’s On Us, The Capital One Orange Bowl, The Institute for Sport & Social Justice & media outlets like ESPN  CNN, etc. for being an active bystander & for his efforts to engage athletes & men in violence prevention. He had the privilege of receiving a letter of praise from Commissioner Roger Goodell at the 2018 It’s On Us Biden Courage Awards.

In 2017, the graduate & former 2x captain for SUNY Cortland Football (‘20), intervened with his friends in what was potentially an act of sexual assault. When Kyle confronted the assailant in the aftermath, the assailant shot him twice, leaving him doubtful to return to the field. Fortunately, he completed a comeback & led the Red Dragons for the next 2 years.

When his story began to spread, he received messages from an array of sexual & domestic violence survivors. This sparked his desire to transition from the linebacker role, to the role of helping organizations like It’s On Us & the sports world tackle issues of violence through prevention work.